WHO IS JORDAN?
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Hi! I'm
Jordan
I'm a digital marketer, creator partnerships professional, and content strategist passionate about helping brands connect with audiences through social media and influencer marketing.
Over the past three years, I've created social content that generated more than 6.8M impressions and nearly 200,000 engagements while supporting organic social, paid campaigns, and content strategy.
Today, I work in influencer marketing, managing creator partnerships, conducting outreach to 150+ brands weekly, sourcing talent, and helping execute collaborations for creators with a combined audience of 8M+ followers.
I love building relationships, spotting trends before they take off, and turning ideas into campaigns that create meaningful results for both brands and creators.
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What I Bring to
Your Team
Influencer
Management
My favorite part of marketing is seeing a brand and creator come together in a way that actually makes sense. I love finding partnership opportunities and helping collaborations come to life.
Content
Creation
Social
Strategy
Behind every post is a strategy. I enjoy figuring out what content resonates and how brands can build stronger connections with their audiences online.
I'm always saving ideas, spotting trends, and thinking about content. Whether it's a trending video or a campaign concept, I'm focused on what makes people stop scrolling.
Campaign
Strategy
I love turning ideas into actionable campaigns. Whether it's content planning or creator partnerships, I focus on creating strategies that support real goals.
Trend
Research
If there's a new trend, platform update, or viral format, I've probably already gone down the rabbit hole. I love finding ways to turn trends into content opportunities.
Analytics &
Reporting
The data tells the story. I enjoy tracking performance, spotting patterns, and using insights to guide future content decisions.
Influencer Marketing
Building authentic partnerships between brands and creators.
Creator Management & Partnerships
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Managed partnerships for 5 creators with 8M+ followers
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Conducted outreach to 150+ brands weekly
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Developed 40+ content concepts weekly
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Sourced creators for talent representation
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Managed contracts, deliverables, and timelines
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Tracked campaign performance and creator metrics
Featured Creator Partnership
Case Study
Piece of Cake Moving
Objective
Source and secure a brand partnership that aligned with the creator's audience, content pillars, and personal brand while driving awareness for the company through authentic creator-led content.
My Role
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Initiated outreach and built the brand relationship
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Led discussions around campaign goals and deliverables
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Coordinated meetings between the creator and brand
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Managed contracts, timelines, and communication
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Assisted with content planning, filming, and editing
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Ensured all deliverables were completed and posted on schedule
Results
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Secured and executed a creator-brand partnership with Piece of Cake Moving
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Coordinated the delivery of 6+ Instagram Stories and 1 sponsored Reel
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Managed content review and deliverable submission to ensure all campaign requirements were met
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Delivered campaign assets on schedule while maintaining communication between the creator and brand throughout the partnership
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Strengthened a new brand relationship that created future collaboration opportunities
General Short Form Content
High-impact videos designed to capture attention and drive rapid engagement across social platforms.
General Short
Form Content
I create a variety of short-form video content, including interview-style clips, quick tutorials, behind-the-scenes looks, and trend-inspired videos.
I tailor each piece for the platform it will live on, following current editing styles and trends to make sure it resonates with the audience.
The examples here highlight my ability to tell stories quickly and effectively while keeping viewers engaged and supporting the brand’s goals.
Trend Short
Form Content
Bite-sized, high-impact videos designed to capture attention and drive rapid engagement across social platforms.
I have studied trends across platforms like TikTok, Instagram, Facebook, and more, learning what makes content go viral, how to adapt it in a way that aligns with a brand’s voice, and how to create posts that perform well with the audience.
The examples here showcase my ability to identify, leverage, and create trend-driven content that engages, resonates, and delivers results.
Skills &
Certifications
Social Listening
with Hootsuite
Social Media Marketing
II with Hubspot
Digital Marketing with Hubspot
Hootsuite Platform Certification
Hubspot SEO
Certification
Account Curation
I brand and optimize Instagram accounts to create a cohesive, scroll-stopping digital presence that converts.
- Designed Highlight Branding
- Organized weekly UGC takeovers
- Designed Pinned osts
- Instilled Posting Cadence
Organic: Contributed to 6.8M total impressions across @jwuprovidence content.
Paid: Produced creative assets for TikTok and Meta paid campaigns that generated up to 2.28M impressions per ad, a 5.28% CTR — nearly 3x the industry average — and a CPC as low as $0.12.
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